Amara is founded by the Dholakia Group. The conceptualized and started the Amara store in December, 2005. The idea was to make a lifestyle brand and a fashion experience. The Dholakia group is well known for their Orritel hotels in more than three locations in India and their spa, Rudra.
No other place in Mumbai’s fashion circuit can boast of such exclusive location in which to showcase your designs, clothing and designer lines. For the first time in Bombay we offer a live ramp 60 feet long along with a back up green room and 2000 Watts of music power in place. Also being content providers to FTV , most fashion show events are covered and showcased, giving an opportunity for established and upcoming designers and models to become international names.